Independent UGC Content Studio · Hong Kong

Scroll-stopping content, concepted & made for your brand to run.

I'm Michelle — founder of Miyeri. I take a brand from blank page to finished short-form: concept, script, shoot, edit, and AI-assisted visuals. You run it on your own channels.

Production only. I make the content — I don't manage accounts, post, or run community.
See the work Retainer & pricing
Beauty & Skincare Food & Beverage Travel & Hospitality Activewear & Fitness Lifestyle & Accessories & more
Skincare product content Food & beverage content Activewear content Fashion & accessories content Beauty content
Latest work · Activewear

Fresh off the edit.

A recent run of activewear content — studio, street and outdoor — concepted, shot and finished end to end, built vertical for short-form.

Activewear campaign — effortless style, seamless comfort, movement for every body Campaign creative · Activewear
Studio
Studio yoga flow — warrior hold.
Street
Street-style set — on-the-go UGC.
Outdoor
Rooftop movement — dynamic backbend.
Group
Off-duty group set — lifestyle.
Outdoor
Golden-hour yoga — cliffside.
Studio
Sun-lit studio flow.
Street
Activewear walk — palm-lined street.
StudioActivewear studio editorial — cream set, full length
Studio set — full-length editorial.
StudioActivewear yoga tree pose — brown set, studio
Tree pose — brown set, studio.
StudioActivewear triangle pose — black set, studio
Triangle pose — clean studio light.
StudioActivewear sun-lit studio — pink set on mat
Sun-lit studio — pink set on the mat.
OutdoorActivewear outdoor reset — seated on grass
Outdoor reset — on the grass.
OutdoorActivewear golden-hour movement — cliffside
Golden-hour movement — cliffside.
About

A creative who grew up between cultures — and shoots like it.

I've lived in Hong Kong for about 25 years, and I've spent the last several of them making content for brands across beauty, skincare, food, travel and activewear. Miyeri is where that work lives now — a one-person studio built on the belief that the best branded content doesn't feel like an ad.

I'm arts- and design-led before I'm anything else. That means every brief starts with a concept and a look, not just a shot list — whether it's a POV unboxing, a tabletop product tease, an in-store shop-with-me, or an AI-assisted visual I couldn't capture with a camera alone.

Growing up between Hong Kong and Los Angeles, I move easily between Eastern and Western sensibilities — reading what an audience responds to and adapting the concept, tone and look to fit. That bicultural instinct is an edge for brands selling across K-beauty, Asian F&B and Western lifestyle markets — and I work in English, with Korean in my back pocket.

At a glance

The short version, for a busy brand manager.

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Niches I create for
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Languages spoken
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Brands produced for
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Standard batch delivery
Service level

Strategist, not order-taker.

Miyeri sits at the creative-direction end of UGC. You bring the product and the goal; I bring the idea, the script and the craft. Fewer briefing rounds, sharper content, a higher ceiling on performance.

01

Concept & script

I develop the angle, hook and script from your product and audience — not handed-over storyboards. Strategy is built in.

02

Shoot & produce

Talking-head, unboxing, tabletop, street/in-store, faceless voiceover — plus AI-assisted visuals for scenes a camera can't get.

03

Edit & deliver

Cut, captioned and colour-finished in ready-to-post ratios (9:16, 1:1, 4:5). You publish on your own channels.

Where Miyeri starts & stops

Miyeri is a content production studio — scripting, shooting, editing and AI-assisted visuals. I produce content that your brand runs on its own channels. I don't manage accounts, schedule or post, run community, or handle customer service. That focus is exactly what keeps the content sharp.

Recent work · AI-assisted production · Higgsfield

Scenes a camera can't shoot.

AI-assisted product and concept films — generated and art-directed in Higgsfield — for angles, moments and worlds that would be impossible or uneconomical to capture live. Built vertical, ready for short-form.

Beauty
Hydration macro — dewy-skin close-up.
Beauty
Natural deodorant, golden-hour hold.
Beauty
Cozy UGC-style beauty review.
Beauty
Water-crown splash for a hydration story.
Beauty
Serum bead on skin, editorial close-up.
Beauty
Chilled serum — product film.
Beauty
Glossy-hair beauty profile in nature.
Beauty
Studio pedestal spray film.
F&B
Golden-hour hero for a wellness snack.
F&B
Rustic tabletop for a seeded bar.
F&B
Macro pour with a caramel light-trail.
F&B
Cream cascade over iced coffee.
F&B
POV desk-snack moment.
F&B
Cream meets cold brew — extreme macro.
Pet
Warm vet-clinic moment.
Pet
Character portrait, natural light.
Pet
Clinical care — hero close-up.
Pet
In-store demo — Dr. Pauline's dog cookies.
Activewear
UGC-style activewear try-on.

Concept & AI-assisted craft — produced in Higgsfield. Client and spec concepts shown.

Selected work · by niche

Made for the first three seconds.

Grouped by vertical, strongest hooks first. Every piece is a Miyeri production — concept through final cut. Use the link under each to view or download the full clip.

Beauty & Skincare

Photography
PhotographySnow Fox Vitamin E hand cream product photography with lavender
Product photography — clean, botanical still for a hero listing.
Snow Fox Skin Care · Vitamin E Hand Cream
PhotographySnow Fox eye serum promotional flatlay
Promo flatlay — art-directed set for an offer campaign.
Snow Fox Skin Care · Eye Serum promo

Food & Beverage

Video + Creative
Social CreativeUbe-lieve It purple ube shake social creative on lilac background
Pun-led hook — "Ube-lieve It" over a mid-splash pour, scroll-stopping colour.
Ube shake · F&B social creative
Tabletop / Graphic
Text-tease hook — "Soft brioche bun" callout lands on the product in frame one.
Bun.Haus · Menu hero
View / Download

Travel & Hospitality

Video
Cinematic Reel
In-the-moment hook — motion and joy in the opening frame, captions burned in.
Nour El Nil · Nile cruise brand reel
View / Download

Activewear & Fitness

Photography / Creative
CampaignAUMNIE activewear holiday campaign
Editorial hook — bold type-lockup over a clean studio set.
AUMNIE · Holiday collection creative
ProductMichel activewear bodysuit product photography
Split-detail hook — macro texture beside the full look.
Michel · Zip bodysuit

Lifestyle & Accessories

Product
ProductWhite Teddy cosmetic pouch product photography
Clean e-comm hook — soft-pink set, single-product focus.
White Teddy · "The good stuff" pouch

Design & Campaign Creative

Graphic · Photography · Motion · Snow Fox Skin Care

Before the camera rolls, it's design. A run of brand creative I produced for Snow Fox Skin Care — email/EDM layouts, social-post design, product photography and motion — each concepted and art-directed end to end.

Motion · animated EDM

Labor Day flash-sale email

A short animated email header built to drive a 24-hour promo — motion that earns the click straight from the inbox.

Snow Fox Skin Care email marketing / EDM design layouts
EDM · email designEmail campaign designFlash sales, product launches and seasonal sets, laid out for send.
Snow Fox Skin Care Instagram post design set
Social · post designInstagram post designPress features, results stats and offer creative in one brand system.
Snow Fox Skin Care product photography set
PhotographyProduct photographyClean, botanical still-life across the Snow Fox range.
Languages

Content that travels across markets.

Multilingual by upbringing — a real edge for K-beauty, Asian F&B and cross-border lifestyle brands who need content that reads natively.

🇬🇧

English

Fluent · native-level

Scripting, voiceover and on-camera delivery. My primary working language.

🇰🇷

Korean

Conversational · speak & read

Comfortable reading packaging and speaking on camera — a genuine asset for K-beauty product work.

🇭🇰

Cantonese

Basic · understand a little

I follow a little everyday Cantonese — a small plus for being on the ground at local Hong Kong shoots. I script and deliver in English.

Usage & licensing

You paid for it — you own how it runs.

Made-for-you content comes with full usage rights to your brand. This is content licensing, not account management — you take the finished files and run them wherever you like.

  • ✓Full usage rights, included. Every asset is made for you — run it across your own organic and paid channels, in perpetuity. It's licensed to your brand, so there's nothing else to clear.
  • ✓All working ratios delivered. 9:16, 1:1 and 4:5 exports, so one shoot feeds every placement.
  • ✓Cleared and worry-free. I produce with licensed / royalty-free music and only feature talent cleared for commercial use — so your ads won't run into copyright or likeness issues.
The Book of Work · monthly retainer

A steady stream of content, on retainer.

Retainer clients get a monthly "Book of Work" — a fixed batch of reels and images, produced end-to-end and delivered ready to post. Instagram now rewards saves and shares over likes, so every batch runs ~60% short-form video for reach, balanced with carousels and infographics that earn the saves which expand it. One creative partner, predictable output.

★ New-client offer · limited time

Try Miyeri for a week.

First-time brands get a one-week starter batch — 2 reels + 1 carousel, captions & hashtags included, delivered in about 5 days. Love it? The full trial fee is credited toward your first month.

HK$1,200 one-time trial
Claim the trial
The Edit
Maintain · ~3 posts a week (~12 / month)
HK$3,800 / month

3 posts a week is the bare minimum to get your brand seen and known on Instagram — steady, consistent content so you stay in the feed and start building an audience.

  • 8 short-form reels
  • 4 image posts — carousels & stills
  • Reel-led mix — video to get found, images to get saved
  • 1 free revision per asset
  • ~2-week batch delivery
Book The Edit
The Studio
Active · ~5–6 posts a week (~22 / month)
HK$6,500 / month

Best value for real growth — a posting rhythm the algorithm rewards, with the reach and saves to steadily expand your audience and stay top-of-feed.

  • 13 short-form reels
  • 9 image posts — carousels & infographics
  • Reel-led mix — built for reach + saves
  • Concept & scripting included
  • 1 free revision per asset
Book The Studio
The Retainer
Highly active · ~8–9 posts a week (~34 / month)
HK$9,500 / month

For maximum reach and full brand exposure — an always-on presence built to dominate the feed, fuel your paid ads, and scale your audience fast.

  • 20 short-form reels
  • 14 image posts — carousels & infographics
  • Branded carousel & infographic templates, built to be saved
  • Priority scheduling
  • Quarterly content-angle planning
Book The Retainer

Every post delivered with a written caption + hashtag set  ·  Reels 7–10s, hook-first  ·  Carousels of 7–10 slides for maximum saves  ·  Production only — Miyeri creates the content; your team publishes it.  ·  Retainers billed monthly; one-off projects quoted on request.

Turnaround & process

How a batch comes together.

01

Brief

You share product, goals and any references. I confirm the angle.

02

Concept & script

I develop hooks and scripts for the batch and align with you.

03

Shoot

Filming and any AI-assisted visuals, in the right ratios.

04

Edit

Cut, captioned, colour-finished. One free revision per asset.

05

Deliver

Ready-to-post files handed over for your channels.

Turnaround
~2 weeks

Full monthly batch delivered within about two weeks of brief sign-off.

Revisions
1 round

One free revision per asset included; further rounds quoted simply.

Delivery
Post-ready

9:16 / 1:1 / 4:5 exports via shared drive — you publish.

Book Miyeri

Let's build your Book of Work.

Tell me your brand, your product and where you want to show up. I'll come back with a concept direction and the right retainer tier.

Start a project